What is partial-lead capture?

Partial-lead capture means submitting step 1 of a funnel (the property address) creates a real lead record in your CRM immediately — even if the seller never completes steps 2 or 3. You have their address, you can follow up. Research shows this approach captures 2–3x more actionable leads than single long-form submissions.

Which funnels work best for paid traffic?

The PPC Landing Page funnel is purpose-built for paid traffic — it strips away all navigation and focuses on a single conversion goal. The Squeeze Page variant goes even further: just a headline and address field above the fold. Both are battle-tested for Google and Meta ad campaigns.

Do funnels track conversions for Facebook and Google ads?

Yes. DispoStack fires GA4 conversion events and Meta Pixel events automatically at step completion and funnel completion — no manual tag setup required. You get proper conversion data in both platforms to optimize your ad spend.

Can I run multiple funnels at the same time?

Yes. Each funnel lives at its own path on your site (e.g., /cash-offer, /probate, /stop-foreclosure). You can run all 8 simultaneously, each targeting a different seller segment or traffic source. All leads flow into the same CRM pipeline.

Conversion Funnels

Every form that starts becomes a lead

8 multi-step real estate funnels with partial-lead capture, GA4 and Meta Pixel conversion tracking, and research-backed copy that converts.

Get early access See website templates

No credit card required · Conversion events fire automatically

The DispoStack difference

Even abandoned forms become leads

Most investor sites lose the seller the moment they close the tab. DispoStack's partial-lead capture captures the address on step 1 and creates a real CRM lead immediately — before the seller ever reaches the contact step.

Later steps enrich the same lead record with property details and contact info. If they drop off after step 1, you still have the address. You can look up the owner, skip-trace, and follow up — a lead that other platforms would have lost forever.

📊

Research-backed:Multi-step address-first forms convert 2–3x more visitors than single long-form pages. A tested change to CTA copy (“Get My Fair Cash Offer”) produced a 49.5% conversion lift in controlled testing. Well-optimized seller sites regularly convert 10%+ of quality traffic.

How partial-lead capture works

Property address

Seller enters the address and clicks “Get My Free Offer”

Lead created in CRM

Property details

Condition, situation, timeline — enriches the lead record

Optional — lead already captured if they drop off here

Contact info

Name, phone, email — full lead with contact fired to GA4 & Meta

8 funnels

A funnel for every seller situation

From broad cash-offer pages to hyper-targeted probate and foreclosure funnels — each one is step-sequenced, CRM-wired, and conversion-tested.

Cash Offer

/cash-offer

The core seller funnel: address → situation → contact. Embedded on the homepage and available as a standalone page.

3 steps · Full site

PPC Landing Page

/sell-fast

Conversion-stripped landing page for paid traffic: no nav, single goal, sticky click-to-call.

3 steps · Bare chrome

Squeeze Page

/offer

Ultra-minimal: headline + address field above the fold. Built for direct mail and sign traffic.

2 steps · Bare chrome

Cash Buyer VIP List

/deals

Builds your dispo list: investors join to get first access to off-market deals. Feeds your Buyers CRM.

2 steps · Full site

Offer Calculator

/calculator

Interactive 'what's my house worth to an investor' estimate, gated behind contact capture.

3 steps · Full site

Probate Funnel

/probate

For inherited-property executors navigating probate. Empathetic, no-pressure copy and probate-specific questions.

3 steps · Full site

Foreclosure Funnel

/stop-foreclosure

For homeowners behind on payments. Urgency-aware, help-first copy. The earlier they reach out, the more options exist.

3 steps · Full site

Inherited House Funnel

/inherited-house

For heirs (often out-of-state) who inherited a property they don't want to manage. Remote-friendly copy.

3 steps · Full site

Address-first design

Why the form structure matters as much as the offer

The sequence of fields in a seller funnel directly impacts conversion rate. DispoStack funnels follow a proven psychological ladder:

Address first (lowest friction)

Asking for an address is non-threatening — sellers share it freely. This micro-commitment activates the Zeigarnik effect: once started, people are far more likely to finish. Multi-step address-first forms convert 2–3x single long forms.

Details in the middle

After the first commitment, sellers are invested. Condition, timeline, and situation questions enrich your CRM record and help your AI score the lead — and if they drop here, you already have the address.

Contact info last

By step 3, sellers feel the offer is real and worth giving their number for. CTA copy like "Get My Fair Cash Offer" — versus generic "Submit" — has produced a measured 49.5% lift in completion rate.

Conversion benchmarks

2–3x

More leads vs. single long forms

+49.5%

Lift from value-driven CTA copy

10%+

Conversion rate on quality traffic

20–40%

Buyer squeeze page conversion range

Sources: Carrot industry research, DispoStack A/B test data. Results vary by market, traffic quality, and offer competitiveness.

Analytics & pixels

Know exactly what's working

Funnel conversion events fire automatically to GA4 and Meta — no GTM setup, no manual event tagging, no guessing which campaigns are generating real leads.

GA4 conversion events

Every step completion fires a named GA4 event — track funnel drop-off, cost-per-lead, and channel ROI right inside Google Analytics.

Meta Pixel integration

Lead and purchase events fire to Meta automatically — optimize Facebook and Instagram ad sets for your actual conversions, not just clicks.

Step-level drop-off analytics

See exactly where sellers stop and fix it. DispoStack's built-in funnel analytics show completion rates per step, per traffic source.

Auto-fired conversion events

funnel_step_1_completeGA4 + MetaAddress submitted

funnel_step_2_completeGA4Details submitted

funnel_completeGA4 + MetaContact info submitted

LeadMeta PixelFull lead captured

generate_leadGA4Full lead captured

🎯

No GTM required. DispoStack injects your GA4 Measurement ID and Meta Pixel ID from your account settings — events fire from the funnel engine itself, not from tag manager rules that can break.

Frequently asked questions

Still have questions? Contact us.

Founding-member pricing

Ready to capture every lead that starts a form?

Join investors who stopped losing seller leads at step 1. Partial-lead capture is live on every DispoStack funnel, on every plan.

Get early access See website templates

No credit card required · Cancel anytime