Branding, logo, and tracking pixels

Your DispoStack website ships looking professional out of the box — but adding your own logo, brand color, headline, and ad-platform tracking makes it unmistakably yours and lets you measure exactly which campaigns produce leads. All of these settings live on the Website page in the left sidebar.

Uploading your logo

Go to Website → Branding and click the logo uploader.

Logo requirements:

• Format: PNG or JPG
• Size: at least 400px wide, max 1MB
• Recommended: a transparent PNG looks best across light and dark templates

Once uploaded, your logo appears everywhere your brand shows up:

• Site header and footer — replacing the plain text company name
• Branded emails — every email DispoStack sends on your behalf (lead notifications, seller follow-ups) uses your logo in the header
• Browser tab icon — your logo is used as the tab icon unless you upload a dedicated favicon (see below)
• Link previews — when your site is shared on social media or in texts

You can replace or remove the logo at any time. If no logo is set, your site falls back to your company name in text.

Tip: A wide, landscape-style logo (logo mark + company name) works better than a square icon — it fills the header naturally and stays readable in email.

Logo size

Your logo ships at a balanced default size, but if it reads too small or too large you can adjust it. In the Branding card, use the logo size control to choose:

• Small — for tall or detailed logos that would otherwise crowd the header
• Medium — the default, right for most landscape logos
• Large — for simple, wide wordmarks that can carry more presence

The size you pick applies everywhere your logo shows up — the site header, the footer, and your link-preview share card — so your branding stays consistent.

Favicon

The favicon is the tiny square icon that appears in the browser tab, in bookmarks, and in browser history next to your site's name. Upload one in the Branding card for a polished, recognizable touch.

Favicon requirements:

• Shape: square — it's displayed very small, so a simple mark or monogram reads best (your full landscape logo usually won't)
• Format: PNG, JPG, or ICO
• Size: at least 64px square, max 512KB

If you don't upload a favicon, your site automatically uses your logo as the tab icon instead. You can remove the favicon at any time to fall back to the logo.

Brand color

Your brand color tints buttons, headings, icons, and accents across every template — change it once and your entire site (and your SEO pages and funnels) update instantly. Pick a color that matches your logo for a cohesive look. Use the color picker or enter a hex code like #0F766E.

Tip: A deeper, bolder color works best. Your buttons and your link-preview share card use white text, so very light colors can be hard to read.

Custom hero headline

By default, your site's main headline is written for you using your primary market city (e.g. "Sell Your Phoenix House Fast"). If you want something different, enter a custom hero headline in the Branding card — up to 120 characters.

A few patterns that convert well:

• "We Buy Houses in {Your City} — Any Condition, Fair Cash Offer"
• "Get a Cash Offer on Your House in 24 Hours"
• "Sell Your House As-Is. No Repairs, No Fees, No Waiting."

Clear and specific beats clever. Leave the field blank to return to the default city-based headline.

Tracking pixels: GA4 and Meta

The Tracking card on the Website page lets you connect Google Analytics 4 and the Meta (Facebook) Pixel — no code required. Paste your IDs, save, and DispoStack injects the tracking scripts on every page of your site.

Google Analytics 4 (GA4)

1. 1In Google Analytics, go to Admin → Data streams and select your web data stream (or create one for your site URL).
2. 2Copy the Measurement ID — it starts with G-, e.g. G-ABC123XYZ9.
3. 3Paste it into the GA4 Measurement ID field in the Tracking card and save.

Meta Pixel (Facebook/Instagram ads)

1. 1In Meta Events Manager, go to Data sources and select your pixel (or create one).
2. 2Copy the Pixel ID — a long numeric string, e.g. 123456789012345.
3. 3Paste it into the Meta Pixel ID field in the Tracking card and save.

What gets tracked

Once connected:

• Page views are tracked automatically on every page of your site — homepage, SEO pages, and all funnel pages.
• Conversion events fire automatically when a visitor completes a funnel (finishes the contact step and becomes a lead):

- GA4 receives a generate_lead event - Meta Pixel receives a standard Lead event

This is exactly what you need to run paid campaigns: point your ads at the PPC funnel (/sell-fast), and the Lead / generate_lead events let Google and Meta optimize delivery toward people who actually convert — and let you see your true cost per lead.

Note: You only enter the IDs — never paste script tags. DispoStack handles the code injection for you, and events are tied to the funnel they came from so you can compare performance.

Testimonials

The Testimonials card lets you add up to 10 testimonials that display on your site, replacing the default trust content.

For each testimonial:

• Name — required (e.g. "Maria G.")
• Quote — required (the seller's words)
• City — optional, but adds local credibility

Testimonials appear on templates that support a testimonials section (such as Trust, Local Hero, and Authority). Templates designed without testimonials (like Minimal) won't show them — switch templates if testimonials are important to your positioning.

Important — only real reviews: Only add testimonials from real sellers who gave you permission to use their words. Fabricated reviews damage your credibility and can violate FTC guidelines. A short, genuine quote beats a polished fake every time.

Link previews

Whenever you — or a seller — shares your site link anywhere (a text message, Facebook, Instagram, LinkedIn, Discord, email), the platform fetches a link preview card showing an image, title, and short description instead of a bare URL.

Your DispoStack site automatically generates a branded preview image using your logo, brand color, and market city — it looks like a professional real-estate brand card, not a generic placeholder. You can see exactly what it looks like at the bottom of the Website → Branding card in your dashboard.

What updates the preview:

• Uploading or changing your logo
• Changing your logo size
• Changing your brand color
• Updating your Primary Market City

The preview shown at the bottom of the Branding card refreshes as soon as you save, so you can confirm your card looks right before sharing. Out in the wild, changes take effect within about an hour at the image URL itself. However, if you already shared a link before updating your logo or color, some apps (Facebook, Instagram, LinkedIn, Slack) remember the old preview for a day or two from their own cache. To force an immediate refresh on Facebook, use the Sharing Debugger and click Scrape Again. For other platforms, re-pasting the link in a new post usually pulls the fresh version.

Quick checklist

1. 1Upload a transparent PNG logo (≥400px wide, ≤1MB) and pick a logo size that fits
2. 2Upload a square favicon (≥64px, PNG/JPG/ICO) for the browser tab
3. 3Set a deep, bold brand color to match your logo
4. 4Optionally write a custom hero headline (≤120 characters)
5. 5Paste your GA4 Measurement ID and Meta Pixel ID before launching paid traffic
6. 6Add 3–5 real testimonials with permission

With branding and tracking in place, your site looks like an established local business and every ad dollar is measurable.