Matching your site to Google Business Profile (NAP)

NAP stands for Name, Address, Phone — the three details that identify your business everywhere online. Google's local ranking leans heavily on your NAP being identical on your website and your Google Business Profile (and any other listings). Mismatched details — a different phone number, a nickname vs. the real name, "Ave" vs. "Avenue" — make Google less confident it's the same business, and that costs you map rankings.

This article covers how to line your site up with your Google Business Profile.

First: you're probably a service-area business

Most "we buy houses / sell fast for cash" businesses don't have a storefront buyers visit. Google calls that a service-area business (SAB) — and the rules are different:

• Do NOT put a street address on your public listing. In Google Business Profile, choose to hide your address and instead list the areas you serve (your city and nearby towns).
• Your NAP becomes Name + Phone + service area — no street address shown anywhere public.
• Putting a home address or a registered-agent/PO-box address on the profile can actually hurt your ranking and risks getting the profile suspended.

Your DispoStack site already follows this — it publishes your business name, phone, and the areas you serve to Google, with no street address, which is exactly right for a cash-home-buyer.

Set your NAP in DispoStack

Go to Website → Site Settings and make these match your Google Business Profile exactly:

• Company Phone — the single most important one. Use the same number as your Google profile (same digits; keep the format consistent too). This shows on your site and is sent to Google.
• Primary Market City (and state) — e.g. "Las Vegas, NV". This shows as "Serving Las Vegas, NV" on your site and tells Google your primary area.

Then open the Cities Served card and add the nearby areas you also work — e.g. Henderson, North Las Vegas, Summerlin. These become the "areas served" Google reads from your site, and they should mirror the service areas you set in your Google Business Profile.

Finally, make sure your business name is spelled the same on your site and Google — no extra words, no city stuffed in that isn't part of your real name.

What about the "Business address" field?

There is a Business address field, but it lives in the Legal pages card (Website → Legal pages), not Site Settings. It's used only on your Privacy Policy and Terms — set it to your registered business address for legal accuracy. It is not shown as a public storefront address and does not go on your Google listing. That separation is intentional: your legal entity address stays on the legal pages, while your public NAP is name + phone + service area.

Your matching checklist

1. 1Company Phone (Site Settings) = the exact number on Google Business Profile.
2. 2Primary Market City (Site Settings) = your Google profile's city.
3. 3Cities Served = the same service areas listed on Google.
4. 4Business name spelled identically in both places.
5. 5In Google Business Profile: set it up as a service-area business, hide the address, and list the same areas.

Get those five aligned and your NAP is consistent — which is one of the highest-leverage things you can do for local map rankings, without ever exposing an address you shouldn't.