Setting up your funnels

Funnels are multi-step forms embedded on your site that turn visitor interest into qualified leads. DispoStack ships with eight ready-to-use funnels, each optimized for a different traffic source or sales goal.

The eight funnels

1. Cash Offer Funnel (Default: ON)

Path: /cash-offer

The core seller funnel — address → situation details → contact information. Three steps:

1. 1Where's the property? — Capture the address (takes 60 seconds)
2. 2Tell us more — Property condition, timeline, situation (5 minutes)
3. 3Where should we send your offer? — Name, phone, email (contact step)

Where leads go: Your Leads CRM with source set to Website

When to use: This is your primary lead capture form. Enable it on every site. It's embedded on your homepage and available as a standalone page.

2. PPC Landing Page (Default: ON)

Path: /sell-fast

Conversion-stripped landing page for paid traffic. Bare chrome (no header/footer navigation), sticky click-to-call button, and high-contrast urgency copy. Fewer steps than Cash Offer but still captures everything you need.

1. 1Get your cash offer — Address only
2. 2Tell us a little more — Condition and timeline
3. 3Where should we send your offer? — Contact info

Where leads go: Your Leads CRM with source set to PPC (not Website)

When to use: Running Google Ads, Facebook ads, or other paid traffic? Point those campaigns to the /sell-fast funnel. The stripped-down design, fast load times, and sticky CTA are optimized for paid channels where every millisecond matters.

Pro tip: This funnel is intentionally hidden from Google (noindex tag) so it doesn't compete with your organic content. Use it exclusively for paid traffic.

3. Squeeze Page (Default: OFF)

Path: /offer

Ultra-minimal — just headline and address field above the fold. One button click and you have a lead with their property address. Designed for cold outreach, direct mail, and bandit sign traffic.

1. 1Enter your property address — Address field only
2. 2Where should we send your offer? — Contact info

Where leads go: Your Leads CRM with source set to Website

When to use: Direct mail campaigns, bandit signs, cold calls, or any channel where traffic is expensive and you want maximum simplicity.

4. Cash Buyer VIP List (Default: OFF)

Path: /deals

Not a seller funnel — this one builds your buyer list. Investors join to get first access to off-market deals. Two steps:

1. 1Join the VIP buyers list — Name, email, phone
2. 2What are you looking for? — Target cities, property types, max budget (their buy box)

Where data goes: Your Buyers CRM — captured investors appear immediately in your buyer list and are filterable by location and criteria.

When to use: You want to build a database of active cash buyers to market your deals to. Promote this page to investor meetups, online forums, and REI communities. Every investor that signs up is a potential buyer for your future deals.

5. Offer Calculator (Default: OFF)

Path: /calculator

An interactive "what would an investor pay for my house" estimate, gated behind contact capture. Three steps:

1. 1Where's the property? — Address
2. 2About the property — Estimated market value and repair level
3. 3Your estimate is ready — Contact info, then the cash-offer range displays instantly

Where leads go: Your Leads CRM, with the value and repair answers saved on the lead

When to use: A fun, engaging hook for sellers who want to see numbers before talking to anyone. Run it alongside your Cash Offer funnel, not as a replacement.

The situation funnels

Three funnels target high-intent seller situations with copy and questions tailored to what that seller is actually going through. All three are full-page funnels (with your site's normal header and footer), all are off by default, and all save to your Leads CRM with the lead's situation pre-tagged — so probate leads arrive already marked as probate.

6. Probate Funnel (Default: OFF)

Path: /probate

For executors and family members selling a house that's in (or headed into) probate. The copy is empathetic and no-pressure, and step 2 asks where they are in the probate process — open, not yet started, or complete — instead of a generic situation question.

Where leads go: Your Leads CRM, tagged with a probate situation

When to use: You market to probate lists or attorney referrals. Point probate direct mail and outreach at this page so the message matches the moment.

7. Foreclosure Funnel (Default: OFF)

Path: /stop-foreclosure

For homeowners behind on payments. Urgency-aware, help-first copy — it stresses that the earlier they reach out, the more options exist. Step 2 asks how far along the process is (notice of default, auction scheduled, just behind), so you know how fast to move.

Where leads go: Your Leads CRM, with the urgency answer captured on the timeline

When to use: Pre-foreclosure lists, NOD mailers, and any campaign aimed at distressed homeowners who need to act quickly.

8. Inherited House Funnel (Default: OFF)

Path: /inherited-house

For heirs — often out-of-state — who inherited a property they don't want to manage. The copy is remote-friendly: no clean-out, no repairs, no flying back and forth. Step 2 asks about ownership (sole heir, multiple heirs, or still in probate).

Where leads go: Your Leads CRM, tagged with an inherited situation

When to use: Inheritance and absentee-owner lists, especially out-of-state owner campaigns.

Tip: Pair each situation funnel with its matching SEO situation page, and point your probate, foreclosure, and inheritance direct mail lists at these URLs instead of your homepage. A seller in probate who lands on a probate-specific page converts far better than one who lands on a generic cash-offer page.

Partial-lead behavior: Capture what you can

One key difference with DispoStack funnels: even if a seller doesn't finish the form, you keep what they entered.

Here's how it works:

1. 1A visitor enters their address and clicks next.
2. 2DispoStack saves that address immediately to your Leads CRM — they now have a partial lead in your system.
3. 3If they abandon the form at step 2, you still have the address and can follow up.
4. 4If they return and complete the form, the same lead record is updated (you don't get duplicates).

This partial-lead capture happens automatically — you don't need to configure anything. It just means more of your traffic turns into recoverable leads, even if visitors don't immediately finish.

How to enable/disable funnels

1. 1Go to Website in the left sidebar.
2. 2Scroll to the Funnels card.
3. 3Each funnel has a toggle switch.
4. 4Toggle on to enable a funnel; toggle off to disable it.
5. 5Disabled funnels return a 404 if someone tries to access them.

Default states:

• Cash Offer and PPC are enabled by default (active immediately)
• Squeeze, Buyers, Calculator, Probate, Foreclosure, and Inherited House are disabled by default (you enable them if you want to use them)

Copying funnel URLs

Each funnel has a Copy URL button next to its name. This copies the full URL (e.g. https://yoursite.com/cash-offer). Use these links in:

• Email campaigns to motivated sellers
• Facebook ads pointing to your PPC page
• Landing page buttons and CTAs
• Email signatures
• Direct mail QR codes
• Bandit sign references ("Visit {yoursite.com}/offer")

Reading funnel analytics

Go to Analytics in the left sidebar and click the Funnels tab.

For each funnel you see:

Use this data to:

• Identify weak steps — if 50% of people drop between step 1 and 2, try simplifying step 2.
• Compare funnels — which funnel converts best for you?
• Measure channel performance — point different traffic sources to different funnels and see which converts highest.

Funnel tips & best practices

For the Cash Offer funnel:

• This is your main workhorse. Keep it enabled.
• It's embedded on your homepage and available as a dedicated page.
• Great for organic traffic, referrals, and general marketing.

For the PPC funnel:

• Fast-loading, mobile-optimized, high-contrast design.
• Use for Google Ads, Facebook ads, and any paid campaign.
• The bare chrome means less distraction and faster form completion.
• It's hidden from Google so use it exclusively for paid traffic.

For the Squeeze page:

• Ideal for direct mail (no QR code needed, just a short URL).
• Use for bandit signs where you can't include a long URL.
• Two steps means fast captures on cold outreach.
• Best for high-volume, low-cost traffic where simplicity wins.

For the Buyer VIP list:

• Promote at REI meetups, on forums, and to networking groups.
• The buy-box questions help you segment your list before you even have deals.
• Buyers join here become immediately searchable in your Buyers CRM.

For the Calculator:

• A fun, interactive way to get sellers engaged.
• Gated behind contact info so you capture email before showing the estimate.
• Use it alongside your Cash Offer funnel, not as a replacement.

For the situation funnels (Probate, Foreclosure, Inherited House):

• Enable only the ones that match lists you actually market to.
• Use the funnel URL as the response path for the matching direct mail list — probate mail goes to /probate, NOD mail to /stop-foreclosure, inheritance mail to /inherited-house.
• Pair each with its matching SEO situation page so organic searchers land on the same tailored message.
• Best for higher-price markets where sellers want to see specific numbers.

Funnel form behavior

Address step: Always required. Sellers must enter a property address to proceed.

Contact step: Name is required, but either phone OR email is sufficient. You don't need both.

TCPA compliance: All funnels include a TCPA consent line (sellers agree to be contacted by phone/text) to ensure compliance with telemarketing regulations.

Multi-step progress: Each step saves automatically when the form is submitted. You don't lose data if a visitor closes the tab.

Where do leads from each funnel go?

• Cash Offer, PPC, Squeeze, Calculator, Probate, Foreclosure, Inherited House: All seller-side funnels save to your Leads CRM in the Leads section. You can see the source field to tell them apart.
• Buyers funnel: Saves to your Buyers CRM and becomes searchable by location and property type immediately.

All funnel leads are tagged with the funnel they came from, so you can track which funnel is your best-performing lead source.