See where a lead came from

Every lead that comes in through one of your websites now carries its full origin story. Open any lead and look for the "Where this lead came from" card.

What you'll see

• Source — how the lead arrived (Website, PPC / Paid Ads, etc.)
• Funnel — which funnel they completed (e.g. cash offer)
• Page — the exact page they were on when they filled out the form. Click "View page ↗" to open that page on your live site in a new tab.
• Referrer — the site they came from before yours (a Google search, a Facebook ad, etc.), when the browser shares it
• IP address — the visitor's IP, useful for spotting duplicates or spam

Each row only appears when we have it, so the card stays clean.

Where this comes from

These details are captured automatically the moment a visitor submits a form on your site — you don't have to do anything. They're stored privately on the lead and only ever shown to you and your team, never to the seller.

Older leads

Leads created before this feature won't have the page or IP, since we can only capture it at the moment of submission. Every new website lead going forward will have it.