Finding motivated sellers with Seller Finder

Seller Finder is the acquisition side of your business: drop an area and it surfaces nearby owners who show motivation signals from public property records — then ranks them and pushes the ones you want straight into your leads.

These are likely motivated sellers, not confirmed ones — always verify before reaching out.

Installing Seller Finder

1. 1Go to Marketplace in the left sidebar.
2. 2Find Seller Finder and click Install.
3. 3A new Find Sellers tool appears in your sidebar (under Leads). You also get free starter credits for skip tracing.

Finding sellers in an area

1. 1Open Find Sellers.
2. 2Type a city, neighborhood, or ZIP — it autocompletes as you type — and pick a search radius (1, 3, or 5 miles).
3. 3Click Find sellers.

You'll get a ranked list of nearby owners who look motivated, plus an interactive map of the area (hover a pin for the details). The map draws a circle showing the exact area you searched, samples evenly across it, and pins your strongest leads spread across the area — the best one in each neighborhood, so the map stays readable. Your full list is always in the table below the map. Each owner shows a score (0–100), an Absentee or Owner-occupied tag, and the signals behind the score — like Owned 14 yrs, Out-of-state owner, or Built 1974.

The score favors long-time owners, absentee and out-of-state owners, and older homes — the classic motivated-seller profile.

Distress lists (tax-delinquent, pre-foreclosure, probate & more)

If distress lists are turned on for your account, you can supercharge your results with lists of distressed properties — for example a county's published tax-delinquent roll.

Where to get a list:

• Free (county): most counties publish a tax-delinquent or tax-sale list (a public record) on the County Treasurer or Assessor website. Some include the property address; many list only the parcel number — if there's no address column you'll need to add it before import (or use a vendor below).
• Current list with addresses (vendor): a data vendor gives you a fresh list that already has addresses, so it imports and maps right away.

- PropStream (free trial): search your county → Filters → Quick List: Tax Delinquent; Property Type Single Family + 2–4 unit; Equity ≥ 50% (or Free & Clear); Est. Value up to your buyer's ceiling → Export CSV. - Hottest stack: Tax Delinquent + Equity ≥ 50% + Absentee Owner (or Vacant) — pull that as its own list. - BatchLeads / BatchData: new list → your county → Tax Delinquent = Yes, Equity ≥ 50%, type SFR + 2–4 unit → Export CSV (skip trace built in).

For pre-foreclosure or probate, your title company or a data vendor can provide one. These are cold leads — start with direct mail. Only use lists you're permitted to use.

How to import:

1. 1On Find Sellers, click Distress lists.
2. 2Click Import a list, give it a name, choose the distress type (tax-delinquent, pre-foreclosure, probate, vacant, and more), optionally note the source and "as of" date.
3. 3Choose a CSV file with a header row and an address column (named Address, Situs, or Property Address) — and ideally an Owner Name column. Click Import list.

On import we look up each property's location, so from then on the list's properties show up as red pins inside your searches — even ones the regular search didn't surface. Click a red pin (or its row) to Analyze it and Add it to your leads, just like any other lead. Properties that also match an owner from your search get a red distress chip, a big score boost, and — when they stack with other signals — a 🔥 stacked badge (your hottest prospects). Use the Distress signals only and Stacked (3+ signals) filters to zero in. (Very large lists geocode the first several thousand rows; the rest still work by matching.)

Rows without a usable street address are skipped on import.

Filtering & sorting

Use Filters above the list (instant, free) to narrow by occupancy, how long they've owned, out-of-state owners, property type, distance, minimum score, and to hide ones already in your leads. Sort by score, longest owned, closest, or who owns the most nearby. Export CSV downloads whatever you've filtered to.

Analyze a lead — equity + an action plan

If lead analysis is turned on for your account, Seller Finder can do the homework for you. Click Analyze on any owner for a full playbook. Each analysis costs a small credit (shown on the button, like skip trace) — so you only pay for the leads you choose to dig into, and re-opening the same lead is free.

Each playbook gives you, in plain English:

• Estimated value & equity — an automated value estimate for the property and a rough read on how much equity the owner likely has (a big equity cushion is what lets someone sell to you at a discount). These are estimates — verify before you rely on them.
• Why this is a lead — a one-line summary of what makes them worth your time.
• A suggested cash-offer range — a realistic starting point (not a final number, and not financial or legal advice).
• An opening message — a friendly, no-pressure first message you can copy and send (after you have consent to contact — see below).
• Watch-outs — things to check first (e.g. who can actually sell if the property is in a trust, likely repair scope for an older home).
• Your next step — the single best thing to do next.

When you Add an analyzed owner to your leads, the value, equity, and suggested offer save onto the lead so it's all there when you follow up.

Searching is included. You get a generous number of area searches each month at no charge, and re-running the same area is always free — so explore freely. (Heavy power-use beyond the monthly allowance costs a few cents per new area; you'll be told if you ever reach it.)

Skip tracing & adding to leads

• Skip trace any owner to pull phone & email — you're charged a small fee only when contact info is found (misses are free). DNC and litigator flags are shown in red.
• Add drops the owner into your Leads with their signals, score, and (if traced) contact info.

Important: these owners are cold, public-record contacts — they did not opt in, so adding them does not trigger any automatic reply. Always get documented consent before calling or texting (TCPA); work them like any other cold lead.

Tips

• Start tight (1 mile) for a focused list; widen if you need more names.
• Sort by longest owned to find owners most likely sitting on equity and ready for a life change.
• Skip trace your top-scoring owners first to keep credits focused on the best prospects.